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It refers to that communication which is subject to misunderstandings, manipulations or which is used with a double intention. It also refers to an information that can not reach a satisfactory level of communication.
Each day, all companies fight to accomplish their wishes of credibility and acknowledgment, because they know that if they achieve it, they will have a place in the mind of consumers, who at the same time will be linked to those companies as a result of the confidence derived from credibility and the acknowledgment coming from the appraisal of a well done job. However, the fight for positioning is getting harder, and the businessmen are impelled to putting a logo to their promotions, generating at the same time an immense volume of information that, far from causing approach, only produces rejection and exhaustion, because there are millions of projects doing the same thing. Meanwhile, a happy, a charismatic, and a very kind lady, sells in a corner a product of an unknown brand. Not only because of its low price. She has learn how to integrate it all: product, face and communication.
Another example is internet, an anonymous media which moves great volume of information. but have we really compared the quantity of truly useful information or have we given a thought to analyze which one we can trust ? Simply it occurs due to the lack of faces. It is so normal that someone with double or bad intentions decides first to hide himself. Already there are enough and numerous examples of unpleasant events through the network.
Another final example is the life within a company. It has been demonstrated and it is well known that the origin of the lack motivation in workers is in the lack of recognition or because another face or image is used to show the fruits of their job. Really prosperous companies are those who reward with medals or economically or morally to the whole team. Thus, there will be no limitations to put a face.
Therefore, it turns out to be curious that having so many evidences and failures, the same methods are kept. On the other hand, it is notable that some sectors need to apply new marketing trends related to the exchange of corporate philosophies and personalization methods.
According to all the above mentioned, the Communication site proposes a rescue of the true image of what should be recognized and taken as a reference: the face, the personality, the concerns and the results of an individual or group of people who follow the same objective whic are the acknowledgment, the exchange and development of their respective projects. The resources offered by the project are the interview and presentation promoterd whitin the content areas, whether they are thematic (art, technology or lifestyle and trips) or general (people and businesses).
By our side, as EQFuentes and Kanamaster, we believe and we are responsible for what we say, what we do and what we communicate through this project. Therefore, it is extremely easy for us to "show our faces". |
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About the Project
